Gearing up for the 2007 holiday season
The holidays are rapidly approaching, email campaigns are gearing up. Are you ready for the season? If not here are some helpful links to get…
Read articleTag: Best Common Practice
OneDegree | Using Email to Build Trust
Yesterday my first post to OneDegree went live. You will find five practical short and long-term tips to help marketers build your email messages and…
Read articleWas that an opt-in or out?
Cam Beck, of Marketing Profs, introduces us to some tricky language with the Bank of America Newsletter opt-in (opt-out?) process. In one selection the box…
Read articleSubject Lines
Why pass on the opportunity to use your brand in your subject line? The group over at MyEmma have been publishing a top 10 list…
Read articleAdvanced Email Marketing Checklist
Anna Billstrom, over at Adventures in Email Marketing, published this great checklist on the features included in an advanced email marketing system. The list includes…
Read articleAre you closing the loop?
iMedia Connection ran this article, By Lee-Ann Vermaak, last week; Use email to close the conversion loop. Lee-Ann touches on some great topics here and…
Read articleThinData | ASK THE EMAIL AUTHORITY
ThinData published this advice, on Viral Marketing Programs, today in the Email Strategies Newsletter. Question: We are a financial services firm planning to include a…
Read articleSenders Best Practices
MAAWG’s Sender Subcommittee has published a Sender Best Current Practices document, the current version 1.1 is available. Continue to check back often for the latest…
Read articleFollow up | Email Formatting
After being asked about the differences in Items 3 and 4 from Wednesday’s Post, Q&A; | Email formatting, a few examples are needed to show…
Read articleeBay, Paypal and Yahoo!
Yahoo users can feel a little bit more secure when receiving email from eBay and Paypal after today’s yodel: Say goodbye to eBay and PayPal…
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