Following the rules
I get asked a lot about the different rules at each ISP, and how to find more information on these policies. Here is a short…
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The Five Rs of Email (Day 5)
Day five… Lets start with a quick refresher on the Five R’s of email; Reputation, Recognition, Readability and Relationships have already been covered, but what…
Read articleThe Five Rs of Email (Day 4)
So far I’ve covered the first three R’s to email by talking about Reputation, Recognition and Readability. These three items are the foundation to the…
Read articleThe Five Rs of Email (Day 3)
After looking at Reputation and Recognition, Day three of "The Five Rs of Email" has us looking at Readability. According to the Wikipedia "Readability is…
Read articleThe Five Rs of Email (day 2)
Yesterday I talked about Reputation and how this is used to determine if your email is going to be successfully delivered to your intended recipient.…
Read articleThe Five Rs of Email (day 1)
There are a number of factors that effect your delivery on a daily basis, and I’m going to talk about five of them, surprisingly they…
Read articleOneDegree | Activation Emails: How to Make a Positive First Impression
Congratulations! You’ve got a new subscriber – someone who took the time to enroll on your website. At a minimum, they’ve given you some contact…
Read articleWhere are you hiding your opt-in?
I subscriber to a lot of email, and frequently I’m reading a marketers RSS feed (almost 100 at last count) published by the same company…
Read articleDon’t let this happen to you.
I received a “forward to a friend” message today from where the website used my wife’s Hotmail address as the from as the sender, instead…
Read articleCoding an HTML Email in 3 Easy Steps : Part 3
Mike has just finished part 3 of “Coding an HTML Email in 3 Easy Steps” and has provided useful code suggestions, tips and a generic…
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