Tag: Best Common Practice

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The Ultimate Contest SNAFU

Today I happened across a couple of web sites promoting a contest being run by Dr. Pepper – I hope you see this Dr. Pepper. The Contest encourages participants to head out to the convenience store (7-eleven) and purchase a...

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More Relationship Messaging

Following up on Yesterday’s post about relationship messaging and helping prepare your subscribers for upcoming online events and sales – The Source sent out a very similar message to help you get prepared for their...

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Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White
Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers – Kath Pay