Tag: Best Common Practice
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Building a Sunsetting Policy
Building a sunsetting policy has become a common exercise for marketing teams when looking at...
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How to properly set up and verify your sending domains
Setting up and verifying your sending domains is an essential step in ensuring the deliverability...
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BIMI update – June 2022
Last week I stumbled across a Reddit post that showed a couple screen shots from an Apple contact...
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Email in times of emergency
On the July 4th holiday I sat at home watching my friend live-stream the fires in Colorado that...
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5 ways to improve your email marketing in 2018
Despite your best efforts, your company’s email marketing goals sometimes get overlooked. We start...
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Why marketers shouldn’t care about Greymail, but actually should
Guest post by: Jordie van Rijn With the latest version of Hotmail, Microsoft started their battle...
Read MoreAdded Value features for Subscribers
What are you doing to stand out and offer added value to your subscribers? Here are a few examples of added value to consider for your 2010/2011 email programs.1 – TigerDirect – Email Subscribers Know First:When...
Read MoreOn the Street interview with The Email Guide
Over the weekend I attended PodCamp Toronto 2010, where I hooked up for this interview with Jeff from the Email Guide. We discuss:The issues facing people using eMail marketing such as pushing the envelope of permission – you...
Read MoreThe Ultimate Contest SNAFU
Today I happened across a couple of web sites promoting a contest being run by Dr. Pepper – I hope you see this Dr. Pepper. The Contest encourages participants to head out to the convenience store (7-eleven) and purchase a...
Read MoreImportance of following the process
Many of you will have heard the news already – AOL plans to layoff approximately 1,400 staff members in the next day or so, the process has already started in some locations… Grim news indeed.But this could happen to...
Read MorePV Releases Holiday Email Report
Happy New Year and Thanks for sticking around during the holiday break. ~Matt @emailkarmaToday Pivotal Veracity released some interesting numbers around seeded delivery monitoring during the 2009 holiday email season. Some of...
Read MoreMore Relationship Messaging
Following up on Yesterday’s post about relationship messaging and helping prepare your subscribers for upcoming online events and sales – The Source sent out a very similar message to help you get prepared for their...
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