Tag: Best Common Practice
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How to properly set up and verify your sending dom...
Posted by Matt V - @emailkarma | Jan 5, 2023 | 2023 | 0
Building a Sunsetting Policy
Posted by Matt V - @emailkarma | Jan 30, 2023 | 2023 | 0
Security industry rallies around Cyren users
Posted by Matt V - @emailkarma | Feb 3, 2023 | 2023 | 0
CASL: Push notifications
Posted by Matt V - @emailkarma | Mar 17, 2023 | 2023, CASL | 0
Microsoft to start honouring DMARC Reject
Posted by Matt V - @emailkarma | Mar 22, 2023 | 2023 | 0
Latest News:
Building a Sunsetting Policy
by Matt V - @emailkarma | Jan 30, 2023 | 2023 | 0
Building a sunsetting policy has become a common exercise for marketing teams when looking at...
Read MoreHow to properly set up and verify your sending domains
by Matt V - @emailkarma | Jan 5, 2023 | 2023 | 0
Setting up and verifying your sending domains is an essential step in ensuring the deliverability...
Read MoreBIMI update – June 2022
by Matt V - @emailkarma | Jun 16, 2022 | 2022 | 0
Last week I stumbled across a Reddit post that showed a couple screen shots from an Apple contact...
Read MoreEmail in times of emergency
by Matt V - @emailkarma | Jul 13, 2018 | 2018 | 0
On the July 4th holiday I sat at home watching my friend live-stream the fires in Colorado that...
Read More5 ways to improve your email marketing in 2018
by Guest Author | Jan 24, 2018 | Guest | 0
Despite your best efforts, your company’s email marketing goals sometimes get overlooked. We start...
Read MoreWhy marketers shouldn’t care about Greymail, but actually should
by Guest Author | Dec 12, 2011 | 2011, Guest | 0
Guest post by: Jordie van Rijn With the latest version of Hotmail, Microsoft started their battle...
Read MoreAdded Value features for Subscribers
by Matt V - @emailkarma | Mar 22, 2010 | 2010 | 1
What are you doing to stand out and offer added value to your subscribers? Here are a few examples of added value to consider for your 2010/2011 email programs.1 – TigerDirect – Email Subscribers Know First:When...
Read MoreOn the Street interview with The Email Guide
by Matt V - @emailkarma | Feb 25, 2010 | 2010 | 1
Over the weekend I attended PodCamp Toronto 2010, where I hooked up for this interview with Jeff from the Email Guide. We discuss:The issues facing people using eMail marketing such as pushing the envelope of permission – you...
Read MoreThe Ultimate Contest SNAFU
by Matt V - @emailkarma | Feb 3, 2010 | 2010 | 0
Today I happened across a couple of web sites promoting a contest being run by Dr. Pepper – I hope you see this Dr. Pepper. The Contest encourages participants to head out to the convenience store (7-eleven) and purchase a...
Read MoreImportance of following the process
by Matt V - @emailkarma | Jan 13, 2010 | 2010 | 4
Many of you will have heard the news already – AOL plans to layoff approximately 1,400 staff members in the next day or so, the process has already started in some locations… Grim news indeed.But this could happen to...
Read MorePV Releases Holiday Email Report
by Matt V - @emailkarma | Jan 6, 2010 | 2010 | 0
Happy New Year and Thanks for sticking around during the holiday break. ~Matt @emailkarmaToday Pivotal Veracity released some interesting numbers around seeded delivery monitoring during the 2009 holiday email season. Some of...
Read MoreMore Relationship Messaging
by Matt V - @emailkarma | Dec 23, 2009 | 2009 | 0
Following up on Yesterday’s post about relationship messaging and helping prepare your subscribers for upcoming online events and sales – The Source sent out a very similar message to help you get prepared for their...
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Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale |
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White |
Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers – Kath Pay |