Troubleshooting Your Email Setup with SWAKS
Email is hard. I've said this for a long time. Sometimes, you need to send a quick email to troubleshoot things, this is where SWAKS…
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Category: 2023
Yahoo updates Sender’s Hub Best Practices
Yahoo has just release an updated series of recommendations to guide marketers in optimizing their email campaigns. We’ve put together a short summary of the…
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Fix Your Email Deliverability Without Changing Domains
Are your emails disappearing into the dreaded spam folder? Is your deliverability rate plummeting faster than a rock in a bottomless pit? Don’t despair and…
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Google’s inactive account policy takes effect December 1
There’s a digital wake-up call echoing from Google, and it’s about to impact your email list. So, grab your metaphorical broom because we’re talking about…
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CRTC Cracks Down on Phishing Scam, Imposes $40,000 Penalty
On October 30, 2023, the Canadian Radio-television and Telecommunications Commission (CRTC) took a decisive stand against digital threats by issuing a $40,000 penalty to Sami…
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Send Time’s Influence on Email Marketing
In the fast-paced world of digital marketing, the success of an email campaign often hinges on the perfect timing of your message delivery. Understanding the…
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Mailbombing and The Consumer Impact
Part 2 of the Mailbombing Cybersecurity month series. In today’s digitally connected world, our email accounts are not just communication tools but repositories of personal…
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Upcoming Changes at Gmail and Yahoo
Keeping up with changes in email marketing is critical to ensuring your messages land in inboxes, not spam folders. Gmail and Yahoo have announced new…
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Safeguarding Your Brand Against Mailbombing
In recent discussions within various professional circles, the topic of email security, specifically the challenges posed by mailbombing, has garnered significant attention. Recognizing the nature…
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Fourth Quarter: Best Practices for Deliverability Success
For email professionals, the fourth quarter isn’t just a season of celebration and giving; it’s also a time of intense competition and potential pitfalls. As…
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