was founded in July 2007, by Matthew Vernhout, to share email marketing knowledge and news with the digital marketing community.

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Our Team:

Matthew Vernhout, CIPP/C (Founder)

With almost two decades of experience in email marketing, Matthew is an industry veteran leveraging my background in privacy and network operations to help my clients improve their digital marketing programs. Which includes a deep understanding of ISP policies, email authentication, email deliverability and the legal requirements of Canada’s Anti-Spam Legislation, CAN-SPAM, GDPR, and PIPEDA. As well as holding a professional designation as a Certified Information Privacy Professional (Canada) since 2008.

He is a frequent speaker at conferences that cover topics that include digital privacy, email security, anti-spam legislation and email deliverability. In 2019 he founded the Canadian Email Summit, a one day event for the Canadian email marketing community. The event sold out in it’s first year and had attendees from as far away as Montreal, Vancouver and Germany.

As the co-author of the book ‘A Complete Guide to e-Marketing under Canada’s Anti-Spam Legislation‘, also writing several publications during including 250ok’s DMARC Adoptions Among e-Retailers, The EEC’s Global Email Marketing Compliance Guide, The Impact of CASL on Email Marketing, and many more.

Matthew is a sought after contributor and speaker. A list of his publications, presentations and articles can be found on the Speakers & Press page.

Matthew is also active in various associations, serving as director-at-large of the Coalition Against Unsolicited Commercial Email (CAUCE), Chair of the Email Experience Council, and Communications Chair of the AuthIndicators working group (BIMIGroup).


  • was recognized in 2010 by as one of Canada’s top 40 marketing blogs.
  • Email Experience Council’s Thought Leader of the Year 2019

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Nothing on this site is to be considered legal advice. Just a bit of interpretation and understanding mixed with a little legal knowledge and lots of experience.

++Views and opinions expressed on are those of the author and no other agency.

 Last updated: October 2020