Malicious advertising catches two business under CASL
On July 11, 2018 the Canadian Radio-Television and telecommunications Commission (CRTC) issued a notice ad summary of their most recent actions under CASL. Allegations against Datablocks Inc and Sunlight Media Inc focus on the violations committed under sections 8 and 9 of the act. According to the summary written about this case the Angler malware was distributed via the Datablocks Real-Time Bidding (RTB) solution and the Sunlight...
514-BILLETS Receives CASL Fine For SMS Messaging
Today the CRTC announced the first short message service (SMS) violation under Canada’s Anti-Spam Legislation (CASL). 514-BILLETS, a Quebec-based company operating as a marketplace for sporting and cultural events entered an undertaking with the CRTC after allegedly violating the law by sending SMS communications without proper identification, without the consent of the recipients and without contact information of the sender....
Two CRTC Decisions Released October 19, 2017
On October 19, 2017 the CRTC released two updates related to a 2015 AMP against Quebec based company, CompuFinder. The actual reports are both quite long so I won’t go into a detailed reviews, please feel free to read them on your own the links are below, instead I plan to highlight some of the key areas that I frequently see questions and concerns on from marketers. The first report Compliance and Enforcement Decision CRTC...
Government of Canada Suspends CASL PRA
Today the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development announced that Private Right of Action (PRA) provisions of Canada’s Anti-Spam Legislation (CASL) would not be coming into force as scheduled on July 1, 2017. The full announcement can be found on the Government of Canada’s website and Privy Council’s website. What’s changing? PC Number: 2017-0580 Date: 2017-06-02 His...
July 1st is Coming Quickly
Canada’s Anti-Spam Legislation is getting ready to turn three and as this date approaches we are approaching the end of the transition period, also known as Section 66. This covers pre-existing consents and the Private Right of Action under the legislation. But what does this really mean for marketers under CASL? Lets take a minute and back up… CASL has two types of consent: Implied – Existing Business Consent, or...
Q&A Transactional emails with unsubscribes?
I’ve received this question about Transactional emails under CASL a few times and I had to really dig around and talk to a number of people to come up with a reasonable explanation as it’s quite complicated and many people seem to be confused. Q: Do I need Unsubscribe in Transactional emails under CASL? A: My interpretation of the requirement is YES Transactional emails under CASL require an unsubscribe link to stop...
Get the 250ok Deliverability guide
