514-BILLETS Receives CASL Fine For SMS Messaging
May01

514-BILLETS Receives CASL Fine For SMS Messaging

Today the CRTC announced the first short message service (SMS) violation under Canada’s Anti-Spam Legislation (CASL). 514-BILLETS, a Quebec-based company operating as a marketplace for sporting and cultural events entered an undertaking with the CRTC after allegedly violating the law by sending SMS communications without proper identification, without the consent of the recipients and without contact information of the sender....

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Two CRTC Decisions Released October 19, 2017
Oct20

Two CRTC Decisions Released October 19, 2017

On October 19, 2017 the CRTC released two updates related to a 2015 AMP against Quebec based company, CompuFinder. The actual reports are both quite long so I won’t go into a detailed reviews, please feel free to read them on your own the links are below, instead I plan to highlight some of the key areas that I frequently see questions and concerns on from marketers. The first report Compliance and Enforcement Decision CRTC...

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Government of Canada Suspends CASL PRA
Jun07

Government of Canada Suspends CASL PRA

Today the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development announced that Private Right of Action (PRA) provisions of Canada’s Anti-Spam Legislation (CASL) would not be coming into force as scheduled on July 1, 2017. The full announcement can be found on the Government of Canada’s website and Privy Council’s website. What’s changing? PC Number: 2017-0580 Date: 2017-06-02 His...

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July 1st is Coming Quickly
May29

July 1st is Coming Quickly

Canada’s Anti-Spam Legislation is getting ready to turn three and as this date approaches we are approaching the end of the transition period, also known as Section 66. This covers pre-existing consents and the Private Right of Action under the legislation. But what does this really mean for marketers under CASL? Lets take a minute and back up… CASL has two types of consent: Implied – Existing Business Consent, or...

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Q&A Transactional emails with unsubscribes?
Sep15

Q&A Transactional emails with unsubscribes?

I’ve received this question about Transactional emails under CASL a few times and I had to really dig around and talk to a number of people to come up with a reasonable explanation as it’s quite complicated and many people seem to be confused. Q: Do I need Unsubscribe in Transactional emails under CASL? A: My interpretation of the requirement is YES Transactional emails under CASL require an unsubscribe link to stop...

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Another CASL Milestone is about to pass
Jun30

Another CASL Milestone is about to pass

Tomorrow marks the second anniversary of Canada’s Anti-Spam Legislation (CASL) coming into force and we’ve seen a number of actions from the enforcing agencies with their new legal powers. To quickly recap: 5 March 2015 – 3510395 Canada Inc. (dba Compu.Finder) – Fined $1.1M for alleged violations of CASL March 11, 2015 – Avis Budget Group – Fined $30M in AMPS from the Competition Bureau over alleged...

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