Category: 2007

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In ad serving news…

Today Google announced that they have been given the go ahead from the FTC surrounding the purchase of DoubleClick.Google Points to six main factors in this decision:Transaction was cleared with no conditionsGoogle and...

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Wisdom of 2007

Marketing Sherpa has released their annual Wisdom guide, the 5th to be exact, and its full of great tidbits on how to improve your campaigns and email programs. These are real examples of people making changes to their email...

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Q&A | Email Authentication

Q: Dear EmailKarma,Where can I find the most updated information on how to properly set up SPF records, Domain Keys, and DKIM? Also, would you know what the exact difference is between Domain Keys and DKIM?A: The best locations...

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Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White
Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers – Kath Pay