Q&A | What’s the best way to build reputation on new IPs?
This question has been asked by email marketers for as long as dedicated sending infrastructure has existed. The fundamentals have not changed, but the details…
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Category: 2007
Most popular articles of 2007
As the year draws close to the end I’d like to share the top five articles of 2007; Whats the best way to build reputation…
Read articleIn ad serving news…
Today Google announced that they have been given the go ahead from the FTC surrounding the purchase of DoubleClick. Google Points to six main factors…
Read articleBeRelevant interviews MarketingSherpa
Tamara over at BeRelevant interviews Stefan Tournquist from Marketing Sherpa on their latest metrics report that were recently published. Listen to the interview here. Several…
Read articleWisdom of 2007
Marketing Sherpa has released their annual Wisdom guide, the 5th to be exact, and its full of great tidbits on how to improve your campaigns…
Read articleSymantec’s 12 Days of Christmas Spam
Just in time for the holidays – some very common spam items put to song. [youtube=http://www.youtube.com/watch?v=ReUs8YTVTKg] YouTube Link
Read articleSenderScore Blocklist Follow-up
Today I received a messages from George Bilbrey, VP and General Manager, for Return Path someone I have known personally for quite some time and…
Read articleSenderScore Whitelist or Blocklist?
Well now its BOTH! Reports are starting to appear about the new service being offered , as part of the SenderScore service package, to ISPs…
Read articleTHINDATA | New Year’s Email Resolutions
My article in the ThinData Email Strategies is up… Every January, there are a handful of familiar New Year’s resolutions that you’ll hear around the…
Read articleDecember’s M20…
…or is that M40 now? Peter Kim’s M20 list for December has been published, and reads like a Who’s Who of Marketing Blogs. Maybe we’ll…
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