Two CASL Compliance Cases, $700,000 in Payments
Two recent CRTC enforcement actions provide another reminder that CASL compliance does not end when someone clicks an unsubscribe link. On October 1, 2026, PH…
Read article
Category: 2026
APRF: A New Look at Email Performance
Email senders have access to plenty of information about what happens while email is being delivered. Authentication results tell us whether SPF, DKIM, and DMARC…
Read article
New Blocklist Flags Synthetic Email Warm-Ups
Validity has launched a new tool called Heatwave, focused on synthetic email warm-ups, and it is worth knowing about even if you never touch a…
Read article
The Minimum Email Authentication Every Brand Should Implement
Email authentication has evolved from a best practice into a business requirement. Whether you send newsletters, receipts, password resets, or marketing campaigns, your domains should…
Read article
Q&A | What’s the best way to build reputation on new IPs?
This question has been asked by email marketers for as long as dedicated sending infrastructure has existed. The fundamentals have not changed, but the details…
Read article
Email Deliverability Fundamentals: SPF
Email did not always include guardrails. In the early 2000s, inbox providers needed a practical way to verify where email actually came from. Spoofing was…
Read article