Building an Email List: Strategies and Best Practices
Building an email list is a crucial aspect of successful marketing and communication. It enables businesses to establish a direct line of communication with their…
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Category: 2023
Email Warming Services: Manipulating Spam Filters
Email marketing is a powerful tool for businesses to connect with their audience and drive engagement. However, in an increasingly crowded digital landscape, reaching the…
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Introduction to Email Marketing: Benefits and Importance
Sometimes you need to go back to the basics after writing about something for years (16 years to be exact) and look at the current…
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Microsoft to start honouring DMARC Reject
It was announced today (March 22, 2023) on Mailop that Microsoft’s consumer email domains (i.e. hotmail, outlook) would start to honour DMARC reject policies. This…
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CASL: Push notifications
Recently the CRTC added a new FAQ to their list of CASL questions for businesses dealing with push notifications. What are push notifications? Push notifications…
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Security industry rallies around Cyren users
An surprise announcement earlier this week left a large gap in security tools for many businesses relying on Cyren’s services. February 1st, it was announced…
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Building a Sunsetting Policy
Building a sunsetting policy has become a common exercise for marketing teams when looking at managing their email lists. But where do you start with…
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How to properly set up and verify your sending domains
Setting up and verifying your sending domains is an essential step in ensuring the deliverability of your emails. A sending domain is the domain that…
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