Transactional Email That Markets Effectively
Original Posting in May 2008, issue of ThinData’s Email Strategies. Question:As a national retailer, we send out large volumes of email to our customers to…
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EEC: Good Intentions Gone Bad
Before you read remember this – I like the EEC, I like the things they do, and I like the people involved with running the…
Read articleUpcoming Webinars 2008
Reputation-Based Email and Web Operations Create Results (Recorded)Joint Presentation: Habeas, LashBack and Publishers Clearing HouseHow being compliant and reputable online is a competitive advantage in…
Read articleRevised: MAAWG Best Practices for Volume Senders
Announced today the MAAWG Senders Best Practices Document (Version 2.0 – pfd) has been officially released. Updates to the documentation include: New guidelines for legitimate…
Read articleQ&A | Is SPF2.0 Dead?
Q:I’ve spoken with several folks and am still confused about whether or not SenderID is actually needed when sending to MSN/Hotmail. What’s the verdict? Is…
Read articleProject Gmail Grimace: The Gmail Appeal video
The Email Standards Project has moved into the next phase of “Project Gmail Grimace”. A Project aimed at getting the attention of Gmail’s Developmet staff…
Read articleIs Yahoo Mail still broken?
Recently Marketing Sherpa posted an article about ongoing issues with Yahoo! mail delivery and I left the following comment: Many of the Yahoo issues have…
Read articleCustomer service is important
Sorry this is not an email post, although is can easily be related, the lesson is equally important when dealing with customers regardless of the…
Read articleNow that’s how you run a contest
Great example today on getting users to enter a contest and using the data you already have to make it easy. My Internet provider is…
Read articleWhy you need Segmentation!
There are a few things that annoy me more then blatantly lazy; marketing, targeting and/or segmenting when it comes to email marketing… one of these…
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