OTA Releases Unsubscribe Study
It has been over a decade since CAN-SPAM became the defacto North America email marketing law, which seems like a lifetime ago, and barely three…
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Category: CAN-SPAM
Gmail: Are those ads or spam?
In a weird turn of fate, we’ve crossed into an alternate reality where the opinions of some are that the new ads being displayed in…
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Advertising & Marketing Law Conference
On January 26th, at the Canadian Institute’s Advertising & Marketing Law Conference, I presented the following presentation alongside Wally Hill – VP Public Affairs and…
Read articleTrue Stories | Email List Building
Tonight I joined a good friend and co-worker, and one of his friends (we will call him Dave for this story), for dinner and drinks…
Read articleFacebook and Email Collection
Facebook announced yesterday that they were adding the functionality for Application and Facebook connect developers to begin collecting email addresses of their users, in some…
Read articleQ&A: Permission and the Electronic Commerce Protection Act
I received a great question about the Electronic Commerce Protection Act (Bill C-27) currently working it’s way through the Canadian Parliament. Q:What does this mean…
Read articleQ&A: An Offer In A Confirmation Message
Q: Dear EmailKarma.net, We’ve been sending confirmation emails with a thumbnail view of one of our newsletter articles the registrants will receive as part of…
Read articleSmith-Harmon Releases Retail Welcome Email Benchmark Study
Smith-Harmon, reciently announced the release of the Retail Welcome Email Benchmark Study. Taking a look at welcome email programs and best practices among a number…
Read articleWhen it is ok to use FWD: in your email subject line?
In truth never… Unless you meet this one criteria: You are forwarding an email to someone else from your own email account. You should never…
Read articleVirginia Spam Law Roundup
Lately I’ve been putting links in my delicious feed (available via RSS or email only – Subscribe on the right sidebar) to a number of…
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