OTA Releases Unsubscribe Study
It has been over a decade since CAN-SPAM became the defacto North America email marketing law,...
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Category: 2014
CASL – Three Weeks Later
Canada’s Anti-Spam Legislation (CASL) has now been in force for a few weeks and, surprising...
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Myth: COI makes you CASL Compliant
I’ve read two articles lately that seem to give the opinion that Confirmed Opt-in emails are...
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CRTC Infographic Regarding Consent
As part of the CRTCs ongoing efforts to clarify CASL they have released this Infographic...
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CASL Countdown: Week 2 – The Home Stretch
CASL enforcement is now just 2 weeks away and I’m sure there are lots of little things to...
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CASL Countdown: Week 3 Compliance and Monitoring
With less than three weeks until the legislation comes into force (July 1st) and most of your CASL...
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CASL Countdown: Week 4 – Process flow
Only 4 more weeks until CASL is here so lets start reviewing and testing new processes and data...
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CASL Countdown: Week 5 – Forward to a Friend
Now that most of your CASL planning is done and we are in the Hurry up and Wait part of our...
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CASL Countdown: Week 6 Review Third Party Contracts & Develop Internal Compliance Monitoring Programs
EDIT: Sorry for missing week 6 – my auto-post schedule didn’t trigger like it should...
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CASL Countdown: Weeks 7 and 8 – Verbal Consent
As the countdown marches on most of the grunt work for CASL should be in the works at this point...
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CASL Countdown: Week 9 – Are you on track?
There have been a lot of moving parts over the last several weeks with planning and updating your...
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CASL Countdown: Week 10 (Re)Setting Consent levels
Now that we are set for new consents under CASL and are building in the proper consent...
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