Q&A | Email formatting
Hello EmailKarma, Q: How you feel about email addresses formatted like this: www.alias@isp.com.I don’t think they should be collected/mailed to because I’ve seen too many…
Read articleTag: Best Common Practice
The dangers of opt-out marketing
Looking to build your list and can’t think of a better way then opt-out acquisition? Beware there are several things you need to consider. It’s…
Read articleReclaiming old or lapsed users
Two recent articles have been discussed regarding the reactivation of older address on your file. This is a common way to build or pad your…
Read articlePage 9 of DMN.ca
Ok it’s not Front page but it’ll do. I have a story published in DMN’s September issue (pdf) on Page 9, about ThinData’s “The Marketer’s…
Read articleMore on Proactive User Relationship Building
Following up on Fridays Proactive User Relationship Building, there are a few additional things that should also be done with these type of relationship building…
Read articleProactive User Relationship Building
As phishing becomes more of a challenge, thanks to services like Phishtank, criminals are looking for alternate targets, outside of your Paypal/eBay or bank account…
Read articleIt’s not ok! Will the Real Spam Please Stand Up?
Mark over at ‘No man is an iland’ ran this story this morning, mentioning several delivery experts that made comments on a blog post by…
Read articleQ&A: CAN-SPAM and the email “From”
Q: Dear EmailKarma, Is it always necessary to say the offer is an advertisement in the subject line or are you still compliant if you…
Read articleAre you sending too much email?
CBSSports thought that they were and initiated a major list cleaning, by asking their subscribers how much email they wanted to receive. In April, CBSSports…
Read articleQ&A: Send to a friend and CAN-SPAM
Dear EmailKarma, We’ve been having internal discussions regarding whether or not Send-a-Friend or Refer-a-Friend emails are subject to CAN SPAM laws. I tend to think…
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