Subscription Management
Earlier this week Ken Magill talked about B2C Direct Marketers finally seeing the benefit of opt-in marketing vs. opt-out. Ken talks about the shift from…
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Why Email Marketing Is Like A Resort Vacation
Loren writes a great article listing may subtle similarities between a users experience offline and their online email experience. Lesson 1: Timing is everything. Your…
Read articleListening to your customer
Building a successful email marketing program is something that is key in the online world but knowing what to measure and how to use those…
Read articleQuick tips for subject lines
The next time your sitting around thinking about subject lines for your email campaign remember to review SubscriberMail’s – Seven Dirty Words (PDF) you should…
Read articleMicrosoft announces changes to x-list-unsubscribe
Recently on a call with Microsoft there was discussions around the functions of the Unsubscribe Header, which lead to the diagnosing of a possible bug…
Read articleHow Do We Reach The Non-Listeners?
Today in MediaPost’s Email Insider Loren brings us four ideas on how to raise the bar for commercial email businesses and how to separate yourself…
Read articleQ&A: Dropping opens with consistent clicks?
Q: Dear EmailKarma, I’m working with a client that is concerned that they are starting to see delivery issues with their regular email messages. They’re…
Read articleWhat do you need to know about PIPEDA?
Personal Information Protection and Electronic Documents Act (PIPEDA) is Canada’s Privacy Law designed for the protection of personal information in the hands of private sector…
Read articleWhat’s your reputation?
Email reputation is currently buzzing all over the eMarketing landscape, in fact it have been for over two years. Mediapost talks about five factors, or…
Read articlePlacing Email Delivery Into Perspective
Today I was featured in ThinData’s Email Strategies monthly newsletter, where I talk about “Four Critical Email Marketing Imperatives”. Here is the introduction to the…
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