Today I was featured in ThinData’s Email Strategies monthly newsletter, where I talk about “Four Critical Email Marketing Imperatives”.

Here is the introduction to the article:

Last month ThinData published The Marketer’s Guide to Successful Email Delivery; a white paper that helps marketers increase the number of email messages reaching their target audiences. Because The Marketer’s Guide establishes best practices and includes an action checklist it is a strong support tool for marketers addressing email delivery challenges head on.

But where does The Marketer’s Guide – and the delivery issues it addresses – fit in relation to other critical email marketing processes? Here we identify four key imperatives common to all complete email campaigns. We also highlight some recommended actions. Read the full article

Past strategies newsletters are also available here.