The next time your sitting around thinking about subject lines for your email campaign remember to review SubscriberMail’s – Seven Dirty Words (PDF) you should never use in your subject line. This list contains phrases like: “Lower your mortgage rate”, “Lowest insurance rates”, “As seen on Oprah” and numerous single word subject lines.

Quick tips for subject lines:

  • Short and descriptive – Explaining what the message contains in less then 30-45 characters
  • Eye catching – A sense of urgency for the message
  • Use personalization – Build relationships with your consumers