Anna Billstrom, over at Adventures in Email Marketing, published this great checklist on the features included in an advanced email marketing system. The list includes check boxes that actually work – print this list and tick them off as you add them to your program.

Key items to include in your program:

  • Preference center
  • Lifecycle emails –Welcome to Sunset
  • Emails render well with images off – This is a must
  • Automated email hygiene process

Read the full list here