Yesterday my first post to OneDegree went live.

You will find five practical short and long-term tips to help marketers build your email messages and programs that will encourage recipients to accept, open and act upon email.

These include:

  1. Gather and Respect Consent.
  2. Be Patient. Be Methodical.
  3. Be Clear.
  4. Provide Valuable Options.
  5. Manage Expectations.

Read Using Email to Build Trust here on OneDegree.