Anti-phishing education resources
As part of a user education process Paypal has launched the anti-phishing challenge. I received a notice of this to my registered paypal address (I…
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Looking for an ESP?
When looking for a new Email Service Provider (or ESP) you should consider a number of different features. Think about: The fit with your internal…
Read articleWas that an opt-in or out?
Cam Beck, of Marketing Profs, introduces us to some tricky language with the Bank of America Newsletter opt-in (opt-out?) process. In one selection the box…
Read articleSubject Lines
Why pass on the opportunity to use your brand in your subject line? The group over at MyEmma have been publishing a top 10 list…
Read articleIt could happen to you…
Vertical Response reciently wrote about a site that duplicated their Corporate webpage and was sending “some particularly annoying sounding political spam“[1] email under there brand.…
Read articleAdvanced Email Marketing Checklist
Anna Billstrom, over at Adventures in Email Marketing, published this great checklist on the features included in an advanced email marketing system. The list includes…
Read articleExperimental Authentication Survey #2
Back in August we conducted a quick and Experimental Authentication Survey of the EmailKarma inbox, what we found was that 50% of messages received in…
Read articleReturn Path | How to Impress the ISPs
JD Falk, Return Path’s new Director of Product Management, Receiver Products, and fellow CAUCE Board Member, give some insight into getting your email delivered and…
Read articleAre you closing the loop?
iMedia Connection ran this article, By Lee-Ann Vermaak, last week; Use email to close the conversion loop. Lee-Ann touches on some great topics here and…
Read articleThinData | ASK THE EMAIL AUTHORITY
ThinData published this advice, on Viral Marketing Programs, today in the Email Strategies Newsletter. Question: We are a financial services firm planning to include a…
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