When looking for a new Email Service Provider (or ESP) you should consider a number of different features.

Think about:

  • The fit with your internal process (ex: exports/imports, and privacy)
  • Do you want a partner that integrates your email program with your current analytic partner (do you have/want an analytics partner tied to your email program?)
  • Someone that offers full service or self service deployments and services
  • Network Infrastructure (ex: Dedicated IP/Mail servers and Security).
  • The business atmosphere, do your business cultures mesh well or will you be a little fish in a big ocean, fighting for attention and development time.

Email marketing reports has a great resource list you should review including feature articles including; Selecting a partner and How To Evaluate E-Mail Vendors.

B2B Email Marketing has some additional resources you might like to consider reviewing during your search for an email vendor.

Find a vendor near you with this World Wide ESP list (login required).

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