Tag: ESP

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I want you!

Have you been following along for a while?Do you think you have Privacy, ISP Relations and Delivery all worked out?Do you know a few things about marketing, technology and networking?Then I want you to apply for the ISP...

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Evaluating ESPs

More and more I’m reading questions about finding and evaluating a new ESP, so I’ve reviewed a number of the answers and these links will be helpful in getting you through the process * Competitive Analysis,...

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What would you do?

Recently on the Email Marketers Club the question was raised;”My provider had a major issue, where another client’s content was sent to my list, causing a number of my subscribers to get angry and unsubscribe from...

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Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White
Holistic Email Marketing: A practical philosophy to revolutionize your business and delight your customers – Kath Pay