How to properly set up and verify your sending dom...
Posted by Matt V - @emailkarma | Jan 5, 2023 | 2023 | 0
Building a Sunsetting Policy
Posted by Matt V - @emailkarma | Jan 30, 2023 | 2023 | 0
Security industry rallies around Cyren users
Posted by Matt V - @emailkarma | Feb 3, 2023 | 2023 | 0
CASL: Push notifications
Posted by Matt V - @emailkarma | Mar 17, 2023 | 2023, CASL | 0
Microsoft to start honouring DMARC Reject
Posted by Matt V - @emailkarma | Mar 22, 2023 | 2023 | 0
What is with these email addresses?
by Matt V - @emailkarma | Sep 23, 2013 | 2013, Q&A | 0
I was recently asked about email addresses with a company name in the user alias and why would...Read More
Mainsleaze Blog Goes Live
by Matt V - @emailkarma | Oct 17, 2011 | 2011, Anti-Spam | 0
Put this up on your list of places you don’t want to be talked about (not all press is good...Read More
Embrace Your Email Addiction!
by Matt V - @emailkarma | Oct 23, 2008 | 2008 | 0
Nothing gets my attention better, than when I read an online article asking me if I have an email addiction. In the article written by author JR Raphael of PC World, on Wednesday, October 15,...Read More
My take on the spam button report…
by Matt V - @emailkarma | Mar 27, 2008 | 2008 | 1
Recently there was a report released (DMNews) about the use and understanding of the “Report spam” button by consumers and that they actually report legitimate email as spam. This is not really a surprise, experience...Read More
I want you!
by Matt V - @emailkarma | Mar 17, 2008 | 2008 | 0
Have you been following along for a while?Do you think you have Privacy, ISP Relations and Delivery all worked out?Do you know a few things about marketing, technology and networking?Then I want you to apply for the ISP...Read More
NEWS ALERT: TRANSCONTINENTAL ACQUIRES THINDATA INC
by Matt V - @emailkarma | Mar 11, 2008 | 2008 | 0
TRANSCONTINENTAL ACQUIRES THINDATA INC (Release).Montreal, March 11, 2008 – Transcontinental Inc. today announced the acquisition of ThinData Inc., Canada’s leading permission-based email marketing services firm. This...Read More
by Matt V - @emailkarma | Mar 2, 2008 | 2008 | 0
More and more I’m reading questions about finding and evaluating a new ESP, so I’ve reviewed a number of the answers and these links will be helpful in getting you through the process * Competitive Analysis,...Read More
What would you do?
by Matt V - @emailkarma | Jan 24, 2008 | 2008 | 2
Recently on the Email Marketers Club the question was raised;”My provider had a major issue, where another client’s content was sent to my list, causing a number of my subscribers to get angry and unsubscribe from...Read More
Q&A | Preventing an Unexpected Spike in Email Bounces
by Matt V - @emailkarma | Jan 21, 2008 | 2008 | 0
Reposting this Q&A; from ThinData’s Email Strategies where I answer the question, “What do I do when an ISP discontinues a domain or migrates users from one domain to another?”A subscriber asked:We’re a...Read More
THINDATA | New Year’s Email Resolutions
by Matt V - @emailkarma | Dec 12, 2007 | 2007 | 0
My article in the ThinData Email Strategies is up… Every January, there are a handful of familiar New Year’s resolutions that you’ll hear around the water cooler – ones that we can all relate to. Similarly,...Read More
When you move from one ESP to another…
by Matt V - @emailkarma | Nov 28, 2007 | 2007, CAN-SPAM | 2
What do you take with you?Here is the minimum information you NEED to take and why:Bounce information and history – Re-mailing to old bounced addresses is a good way to get blocked and cause issue with your new provider...Read More
Q&A | The possibality of collateral damage
by Matt V - @emailkarma | Oct 26, 2007 | 2007, Q&A | 0
Is there a possibality of collateral damage if the ESP I mail with has other clients with bad email reputaitons?Will there be an impact on delivery if a sender with a bad reputation is on the same network as my server with a...Read More
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|Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale|
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|Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers – Kath Pay|