Deliverability Inferno Review
Aug31

Deliverability Inferno Review

Guest Post: Neil Anuskiewicz In Dante’s Inferno, the poet Virgil guides Dante through the nine circles of hell and purgatory, enabling Dante to learn the lessons he needs to get to Paradiso. Similarly, in Deliverability Inferno, Chris Arrendale, guides the reader on a journey through the nine challenges of email deliverability enabling the reader to learn the lessons needed to get to Paradise (aka the Inbox). As I read the table of...

Read More
5 ways to improve your email marketing in 2018
Jan24

5 ways to improve your email marketing in 2018

Despite your best efforts, your company’s email marketing goals sometimes get overlooked. We start out with good intentions, by the end of the year, we’re just thankful to have something go out. The start of a new year is the perfect time to reinvigorate your email marketing by looking at some basic strategies with a fresh, new outlook. That’s why I’m compiling five tips to help you make your 2018 email marketing initiatives stand...

Read More
What does “grandfathering” mean under CASL?
Jan07

What does “grandfathering” mean under CASL?

Guest post by: Shaun Brown In the Regulatory Impact Analysis Statement (RIAS) accompanying the final Industry Canada regulations under CASL, Industry Canada stated that In some cases, where there is neither an exclusion nor any form of consent under CASL, some businesses that may have been compliant with PIPEDA when seeking consent to collect or to use electronic addresses to send commercial electronic messages may no longer be able...

Read More
The Price of Honesty
Jan06

The Price of Honesty

Guest post by: Mary Broadfoot We are taught from the cradle that honesty is the best policy. Always tell the truth. Do what is right. Honesty comes at a price, etc. Then why, when it comes to honest ad impressions, does no one want to pay for them. There has been a lot of talk about fraud, what is fraud, who participates in it, why do they do it and why doesn’t anyone do something to stop it. Let’s start with what is fraud?...

Read More
How to add Glyphs to Email subject lines
Apr15

How to add Glyphs to Email subject lines

Email marketers constantly strive to find new ways to get their emails noticed, opened and clicked by end users. With more and more businesses embracing email channel to communicate with customers, it becomes even more important for marketers to innovate and try new things. One of these new techniques, you might have noticed, is to use glyphs or symbols in email subject lines. Marketers do this to try and stand out in the crowded...

Read More