Delivery to Gmail inboxes
Dec17

Delivery to Gmail inboxes

Data released by ComScore in October ’12 suggests that Gmail has overtaken Hotmail as the world’s top email service. Gmail has grown very fast in past few years and would likely end up being the top email provider in North America sooner than later. Delivering email to Gmail users’ inbox brings with itself some unique challenges as Gmail spam filtering focuses heavily on subscriber engagement, content filtering and user driven spam...

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CRTC Issues Guidelines Under Canada’s Anti-Spam Legislation (CASL)
Oct12

CRTC Issues Guidelines Under Canada’s Anti-Spam Legislation (CASL)

Guest post by: Shaun BrownIn March of this year, the Canadian Radio-television and Telecommunications Commission (CRTC) published its Electronic Commerce Protection Regulations (CRTC) (the “Regulations”) under Canada’s Anti-Spam Legislation (CASL). Yesterday the CRTC issued two compliance and enforcement information bulletins that provide “guidelines on the interpretation of the Regulations” and examples...

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Five common Email Marketing Myths
May29

Five common Email Marketing Myths

Email Marketing is a constantly evolving channel and marketers need to keep abreast of the best common practices. What was relevant five years back might not be the best practise today. I’ve compiled a list of five common email marketing myths, mostly from a deliverability standpoint: Myth 1:“Using words like ‘FREE’ and ‘SAVE’ in the subject line will route mail to bulk folders” Days when spam filters were largely based on...

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Reference Check: Is Your Boss Watching?
May08

Reference Check: Is Your Boss Watching?

In one of my previous posts, I talked about the growing prevalence of social media background checks and some guidelines issued by Office of the Information and Privacy Commissioner (OIPC) of Alberta. Ontario’s Information and Privacy Commissioner, Dr. Ann Cavoukian has recently released a paper titled “Reference Check: Is Your Boss Watching? The New World of Social Media: Privacy and Your Facebook Profile”. The paper provides...

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Why did my email land in Gmail junk folder?
Mar21

Why did my email land in Gmail junk folder?

Late in 2011, Gmail started displaying the reasons why they had marked a message as important. They have now gone an additional step and started displaying reasons for placing a message in the junk folder. While this information is obviously targeted towards end user education, it will also be useful for email marketers to understand how their marketing communications are being perceived by Gmail and their users. Here are some of the...

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