On the concept of Karma in Email
A Guest Post by Al Iverson of Spam Resource - Email Karma. I think it’s a real thing. A real concept as it applies to…
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Category: Guest
Coronavirus: Tips for addressing customer concerns, scaling back email communication, and the prominence of email fraud
The impact of COVID-19 is yet to be fully measured, tracked, and understood. However, we are beginning to see businesses make adjustments to help protect…
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Deliverability Inferno Review
Arrendale, guides the reader on a journey through the nine challenges of email deliverability enabling the reader to learn the lessons needed to get to…
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5 ways to improve your email marketing in 2018
Despite your best efforts, your company’s email marketing goals sometimes get overlooked. We start out with good intentions, by the end of the year, we’re…
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What does “grandfathering” mean under CASL?
Guest post by: Shaun Brown In the Regulatory Impact Analysis Statement (RIAS) accompanying the final Industry Canada regulations under CASL, Industry Canada stated that In…
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The Price of Honesty
Guest post by: Mary Broadfoot We are taught from the cradle that honesty is the best policy. Always tell the truth. Do what is right.…
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CASL: Industry Canada Published Draft Regulations
Guest post by: Shaun Brown Industry Canada published draft Electronic Commerce Protection Regulations (the “Draft Regulations”) under Canada’s Anti-Spam Legislation (CASL) for comment in the…
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CRTC Issues Guidelines Under Canada’s Anti-Spam Legislation (CASL)
Guest post by: Shaun BrownIn March of this year, the Canadian Radio-television and Telecommunications Commission (CRTC) published its Electronic Commerce Protection Regulations (CRTC) (the “Regulations”)…
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Automate Your Relationship Building
Guest post by: Michael Zipursky Marketing automation could just as easily be called Relationship Automation – because that’s what all good marketing does…it establishes and…
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Email as an multi-connected marketing channel: so much better!
Guest post by: Remy Bergsma Viewing email marketing as a single, independent channel is not the way to go when it comes to online marketing.…
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