Recently on the Email Marketers Club the question was raised;

“My provider had a major issue, where another client’s content was sent to my list, causing a number of my subscribers to get angry and unsubscribe from theme email lists. Should I find a new Service Provider?”

So far the responses have ranged of – get out now and fast – to send your lawyers in – to everyone makes a mistake it’s how you recover from the mistake that matters

What’s your take on this? Does everyone deserve a second chance or should the current provider get left in the dust?