Common Craft: Phishing Scams in Plain English
A great video from the team over at Common Craft – Everyone you know should watch this: [youtube=http://www.youtube.com/watch?v=sqRZGhiHGxg] YouTube link
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OneDegree.ca: Leverage Personalization
My latest piece is up on OneDegree.ca now: Leverage Personalization: Build on Your Existing Email The Opportunity Marketers have long recognized that the best results come…
Read articleKeep users engaged and wanting
Keeping used active and engaged is a challenging task, but here is an example of an email I can’t wait to receive. Take this as…
Read articleATTN Retailers: Please Geotarget
Now I enjoy watching Hockey, maybe not as much as other Canadians, but still if I can get to a game at least one a…
Read articleRecognizing the sender
Recently I subscribed to a email newsletter from a consulting group that offers best practices to blogger… This organization was actually started by a well…
Read articleProject Gmail Grimace: The Gmail Appeal video
The Email Standards Project has moved into the next phase of “Project Gmail Grimace”. A Project aimed at getting the attention of Gmail’s Developmet staff…
Read articleThe Five Rs of Email (day 2)
Yesterday I talked about Reputation and how this is used to determine if your email is going to be successfully delivered to your intended recipient.…
Read articleThe Five Rs of Email (day 1)
There are a number of factors that effect your delivery on a daily basis, and I’m going to talk about five of them, surprisingly they…
Read articleDEMO | Email Data Source
Are you monitoring your competitors? No, while the Email Data Source team is, and your competitors might just be watching you. Yesterday I was lucky…
Read articleCSS Hover in HTML Email
Mike Kleiman has been experimenting with the Hover CSS tags and presented his results over on his blog. This allows for a mouse over on…
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