Google Apps phasing out old web browsers
Recently I began received notices at my domains hosted under the Google Apps solution about the planned phase out of older web browsers, mainly those…
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Getting Social in Email
So you want to start using Share to Social but your in-house solution or ESP doesn’t support it natively? Here is a quick example on…
Read articleIf B2B email could talk…
Mark, over at Email Marketing Reports, has a great video on the interactions of B2B email communications titled – “If B2B marketing emails could talk“.…
Read articleSegmenting Users The Right Way
I started to move a number of my subscriptions from an old email addresses to my new OtherInbox account and during the transition I’ve kept…
Read articleWhen it is ok to use FWD: in your email subject line?
In truth never… Unless you meet this one criteria: You are forwarding an email to someone else from your own email account. You should never…
Read articleNo Reply – Why bother at all?
There have been a number of posts recently on the use of No-Reply, or some variation, as the sending address for commercial newsletters. Chad White…
Read articleVideo in email without Certified Mail?
It can be done, I’ve seen it. Recently Goodmail launched a new feature for their email certification platform, one that would allow video in email.…
Read articleThe Email Marketer’s 12 Days of Christmas
Just some “Holiday Cheer” to all the hard working marketers out there! Sung to the tune of “The Twelve Days of Christmas”. If you can’t…
Read articleAnti-Phishing Filters and the Legitimate Sender
Recently I have had several discussions about Anti-phishing measures being deployed by ISPs and the type of things that Legitimate Marketers need to be aware of.…
Read articleWhy rendering tests are important
What would you think if you received a message like this (click for larger image)? Bad code, one time issue, missed a table tag? Probably – but this…
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