Tag: Coding Email
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Google Apps phasing out old web browsers
Recently I began received notices at my domains hosted under the Google Apps solution about the planned phase out of older web browsers, mainly those no longer supported by their respective developers. IE 6, FireFox 2 and other...
Read MoreGetting Social in Email
So you want to start using Share to Social but your in-house solution or ESP doesn’t support it natively? Here is a quick example on how to add the ability to share urls to twitter.Say I want to share the article...
Read MoreIf B2B email could talk…
Mark, over at Email Marketing Reports, has a great video on the interactions of B2B email communications titled – “If B2B marketing emails could talk”. Does your B2B messaging sound like...
Read MoreSegmenting Users The Right Way
I started to move a number of my subscriptions from an old email addresses to my new OtherInbox account and during the transition I’ve kept subscriptions to both my old address and my new address, to monitor how many...
Read MoreWhen it is ok to use FWD: in your email subject line?
In truth never… Unless you meet this one criteria: You are forwarding an email to someone else from your own email account. You should never use this in a commercial or bulk broadcast. Yes that even includes your forward...
Read MoreNo Reply – Why bother at all?
There have been a number of posts recently on the use of No-Reply, or some variation, as the sending address for commercial newsletters. Chad White of the Retail Email Blog, posted a Birds Eye view on the topic after a lengthy...
Read MoreVideo in email without Certified Mail?
It can be done, I’ve seen it.Recently Goodmail launched a new feature for their email certification platform, one that would allow video in email. However if you don’t have the marketing budget for certification you...
Read MoreThe Email Marketer’s 12 Days of Christmas
Just some “Holiday Cheer” to all the hard working marketers out there! Sung to the tune of “The Twelve Days of Christmas”. If you can’t remember the tune, here is a link to a “Tennessee Ernie...
Read MoreAnti-Phishing Filters and the Legitimate Sender
Recently I have had several discussions about Anti-phishing measures being deployed by ISPs and the type of things that Legitimate Marketers need to be aware of. It appears that several ISPs are deploying a anti-spam and...
Read MoreWhy rendering tests are important
What would you think if you received a message like this (click for larger image)? Bad code, one time issue, missed a table tag? Probably – but this happens to be a weekly occurrence within the Gmail webmail client for...
Read MoreCommon Craft: Phishing Scams in Plain English
A great video from the team over at Common Craft – Everyone you know should watch this:YouTube...
Read MoreOneDegree.ca: Leverage Personalization
My latest piece is up on OneDegree.ca now: Leverage Personalization: Build on Your Existing EmailThe OpportunityMarketers have long recognized that the best results come with the ability to deliver targeted communications to...
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