When it is ok to use FWD: in your email subject line?
In truth never… Unless you meet this one criteria: You are forwarding an email to someone else from your own email account. You should never…
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No Reply – Why bother at all?
There have been a number of posts recently on the use of No-Reply, or some variation, as the sending address for commercial newsletters. Chad White…
Read articleOnline Privacy Quiz
Further to the last entry, World Data Privacy Day, we at EmailKarma.net remembered that The Office of the Privacy Commissioner has this great “Privacy Quiz”…
Read articleWorld Data Privacy Day
You probably don’t know this, but today is the second annual “World Data Privacy Day”. People and companies from the United States, Canada, and 27…
Read articleHelp, I’m Blocklisted
Over the last two weeks I’ve seen several people ask similar questions along the line of… “Help, I’m blocklisted! What do I do?” First off…
Read articleHow social is your email?
Recently I have noticed that a number of retailers are adding the function to post a message to social networks directly into their email communications……
Read articleThe Email Marketer’s 12 Days of Christmas
Just some “Holiday Cheer” to all the hard working marketers out there! Sung to the tune of “The Twelve Days of Christmas”. If you can’t…
Read articleLAUNCH: DMA Email Authentication Help Center
Just announced today the DMA has partnered with Return Path to help members authenticate email. The new Email Reputation Registry will enhance these offerings by…
Read articleAnti-Phishing Filters and the Legitimate Sender
Recently I have had several discussions about Anti-phishing measures being deployed by ISPs and the type of things that Legitimate Marketers need to be aware of.…
Read articleOneDegree.ca: Leverage Personalization
My latest piece is up on OneDegree.ca now: Leverage Personalization: Build on Your Existing Email The Opportunity Marketers have long recognized that the best results come…
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