5 ways to improve your email marketing in 2018
Despite your best efforts, your company’s email marketing goals sometimes get overlooked. We start out with good intentions, by the end of the year, we’re…
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Tag: Best Common Practice
Why marketers shouldn’t care about Greymail, but actually should
Guest post by: Jordie van Rijn With the latest version of Hotmail, Microsoft started their battle against greyMail. The ultimate goal is to keep the…
Read articleAdded Value features for Subscribers
What are you doing to stand out and offer added value to your subscribers? Here are a few examples of added value to consider for…
Read articleOn the Street interview with The Email Guide
Over the weekend I attended PodCamp Toronto 2010, where I hooked up for this interview with Jeff from the Email Guide. We discuss: The issues…
Read articleThe Ultimate Contest SNAFU
Today I happened across a couple of web sites promoting a contest being run by Dr. Pepper – I hope you see this Dr. Pepper.…
Read articleImportance of following the process
Many of you will have heard the news already – AOL plans to layoff approximately 1,400 staff members in the next day or so, the…
Read articlePV Releases Holiday Email Report
Happy New Year and Thanks for sticking around during the holiday break. ~Matt @emailkarma Today Pivotal Veracity released some interesting numbers around seeded delivery monitoring…
Read articleMore Relationship Messaging
Following up on Yesterday’s post about relationship messaging and helping prepare your subscribers for upcoming online events and sales – The Source sent out a…
Read articleRelationship Messaging for Big Sales
Many retailers in Canada are preparing for one of the largest Shopping days of the year, Boxing Day – I’d put this on the same…
Read articleSegmenting Users The Right Way
I started to move a number of my subscriptions from an old email addresses to my new OtherInbox account and during the transition I’ve kept…
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