Building a Compelling Call-to-Action
We all know the drill – emails are our trusty sidekick in the world of digital marketing. While we brainstorm killer content and eye-catching designs,…
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Tag: Best Common Practice
Writing Compelling Email Copy
Are your email campaigns failing to engage your audience? Are your open rates plummeting and conversions stagnating? It might be time to revamp your email…
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Disposable Email Addresses: Why You Should Pay Attention
Marketers already face numerous challenges in capturing, delivering and engaging their emails to their target audience. One aspect that often goes unnoticed is the use…
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9 Ideas for Crafting Effective Email Subject Lines
Where consumer’s inboxes are overflowing with countless emails vying for attention, crafting effective subject lines has become a critical aspect of email marketing. A compelling…
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Building an Email List: Strategies and Best Practices
Building an email list is a crucial aspect of successful marketing and communication. It enables businesses to establish a direct line of communication with their…
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Introduction to Email Marketing: Benefits and Importance
Sometimes you need to go back to the basics after writing about something for years (16 years to be exact) and look at the current…
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Building a Sunsetting Policy
Building a sunsetting policy has become a common exercise for marketing teams when looking at managing their email lists. But where do you start with…
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How to properly set up and verify your sending domains
Setting up and verifying your sending domains is an essential step in ensuring the deliverability of your emails. A sending domain is the domain that…
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BIMI update – June 2022
Last week I stumbled across a Reddit post that showed a couple screen shots from an Apple contact card and Apple mail screens that looked…
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Email in times of emergency
On the July 4th holiday I sat at home watching my friend live-stream the fires in Colorado that were rapidly approaching her house. She was…
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