CAN-SPAM Rule Clarification

Recently the FTC clarified a number of rules within CAN-SPAM (pdf). Here is my understanding of these changes (please note this is not legal advice). There are two major changes to note within these clarifications: Changes to the definition of a “sender.” The new rule enforces the idea of a single designated sender, for messages with multiple advertisers. The designated sender is defined as the entity in the...

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An Act Concerning Unsolicated Comercial Electronic Messages | Bill S-235

The Senate of Canada is currently reviewing the Bill S-235, referred to as the Anti-Spam Act, presented to the senate by Senator Goldstein. This is somewhat similar to CAN-SPAM except for the fact that this is an OPT-IN email marketing law (PIPEDA also deals with opt-in for PII), and the US law is focused on opt-out. The most important information about bill S-235 deals with how it would make the sending of Unsolicited commercial...

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Transactional Email That Markets Effectively

Original Posting in May 2008, issue of ThinData’s Email Strategies. Question:As a national retailer, we send out large volumes of email to our customers to confirm purchases or account modifications that they have made while using our online store. We want to make sure that we are respectful of our customers while using these emails as an opportunity for promotion. Can you provide any recommendations – particularly since we plan...

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In the news…

Important news for Email Marketer’s this week: FTC clarifies rules in CAN-SPAM Canadian Senate introduces Anti-spam Act (pfd) EEC reveals their success with non-profit program – The Women’s Bean Project New blog from the UK DMA email marketing council launched Marketing Profs – Dueling Blacklists: Bloggers v. PR Firms – Beware the un-targeted PR pitch, you might get...

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The Five Rs of Email (day 2)

Yesterday I talked about Reputation and how this is used to determine if your email is going to be successfully delivered to your intended recipient. Additionally here are a few other articles that you should review; Monitoring Your Reputation and The best way to build reputation on new IPs? I also mentioned that today I’d talk about ‘Recognition’. Getting a subscriber to recognize your mail and it will get opened....

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When you move from one ESP to another…

What do you take with you? Here is the minimum information you NEED to take and why: Bounce information and history – Re-mailing to old bounced addresses is a good way to get blocked and cause issue with your new provider before even breaking in your new home. Most ESPs will monitor your deployments during your on boarding to look for weird or abnormal behaviour from your account. This could cause termination of your account and...

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