Category: CAN-SPAM
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OTA Releases Unsubscribe Study
It has been over a decade since CAN-SPAM became the defacto North America email marketing law,...
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Gmail: Are those ads or spam?
In a weird turn of fate, we’ve crossed into an alternate reality where the opinions of some...
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Advertising & Marketing Law Conference
On January 26th, at the Canadian Institute’s Advertising & Marketing Law Conference, I...
Read MoreTrue Stories | Email List Building
Tonight I joined a good friend and co-worker, and one of his friends (we will call him Dave for this story), for dinner and drinks after work. As per the norm with many conversations (I’m sure you can relate to this) the...
Read MoreFacebook and Email Collection
Facebook announced yesterday that they were adding the functionality for Application and Facebook connect developers to begin collecting email addresses of their users, in some cases event requiring the email address be supplied...
Read MoreQ&A: Permission and the Electronic Commerce Protection Act
I received a great question about the Electronic Commerce Protection Act (Bill C-27) currently working it’s way through the Canadian Parliament.Q:What does this mean for US companies which have Canadians on their list? It...
Read MoreQ&A: An Offer In A Confirmation Message
Q: Dear EmailKarma.net,We’ve been sending confirmation emails with a thumbnail view of one of our newsletter articles the registrants will receive as part of our email program. What are the ramifications of switching the...
Read MoreSmith-Harmon Releases Retail Welcome Email Benchmark Study
Smith-Harmon, reciently announced the release of the Retail Welcome Email Benchmark Study. Taking a look at welcome email programs and best practices among a number of major online retailers.Given the opportunity to build trust...
Read MoreWhen it is ok to use FWD: in your email subject line?
In truth never… Unless you meet this one criteria: You are forwarding an email to someone else from your own email account. You should never use this in a commercial or bulk broadcast. Yes that even includes your forward...
Read MoreVirginia Spam Law Roundup
Lately I’ve been putting links in my delicious feed (available via RSS or email only – Subscribe on the right sidebar) to a number of sites that have written and commented on the recient court rulings where the...
Read MoreComments from a far
Found this website kinda of randomly, while researching some PIPEDA information… It talks about several Key factors for marketers when looking to market to Canadians – a report published by Marketing Sherpa.Some of...
Read MorePSA | New Rules take effect today
Just a quick Public Service Announcement, the new rules announced by the FTC for CAN-SPAM changes take effect today.To recap the changes here are a number of good resources to review can be found here:EmailKarma.net: CAN-SPAM...
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