OneDegree | Optimizing Your Email List For Better Campaign Results
My Second article is up on OneDegree today and answers these questions: “How do we know that we have a good list?” “How do we…
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Email Standards Project launches
Today the Email Standards Project website launched. This formal initiative is focusing on developers and the design community to standardize and improve the existing support…
Read articleThe tools you need…
Today the Email Diva wrote about “Tools for Email Marketers“, and included a great list of items you should be reviewing, but several key tools…
Read articleEEC | Email Performance Award
The EEC has reciently announced the creation of the “Email Performance Award” to be presented during the Email Evolution Conference on February 13, 2008, in…
Read articleOneDegree | Using Email to Build Trust
Yesterday my first post to OneDegree went live. You will find five practical short and long-term tips to help marketers build your email messages and…
Read articleCMA’s Direct Marketing Conference Follow up
Last week the CMA’s Direct Marketing Conference was held in Toronto. I wasn’t able to attend, but I have been catching up on the events…
Read articleWas that an opt-in or out?
Cam Beck, of Marketing Profs, introduces us to some tricky language with the Bank of America Newsletter opt-in (opt-out?) process. In one selection the box…
Read articleEmail Insider | The Karma Of Email
Today Bill McCloskey, from Email Insider, asks the question: How’s your company’s Email Karma?
Read articleNearing 300 and some news
The Email Marketers Club has been experiencing explosive growth over the last couple of weeks jumping almost 100 members… Not a member yet drop by…
Read articleComparing email and pork
Recently a new email term has been circulating the internet; BACN… What’s is the deal with email and pork products? Some simple definitions and comparisons…
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