One in four messages trashed, and it’s your fault
One in four messages trashed, and it’s your faultBy Ken MagillMagilla MarketingAugust 28, 2007 Ken Magill writes a great article about the average delivery of…
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Why Email Marketing Is Like A Resort Vacation
Loren writes a great article listing may subtle similarities between a users experience offline and their online email experience. Lesson 1: Timing is everything. Your…
Read articleHow Do We Reach The Non-Listeners?
Today in MediaPost’s Email Insider Loren brings us four ideas on how to raise the bar for commercial email businesses and how to separate yourself…
Read articleSuccessful List building
Today Ken Magill published this story about Bath and Body‘s email acquisition program and how it grew to 10 million subscribers in less then 2…
Read articleE-mail crowned king of marketing media
Many times you hear people talking about the “death of email” and how social networking and Web 2.0 sites and tools are going to make…
Read articleDamn Spam – The New Yorker
Damn SpamThe losing war on junk e-mail.by Michael Specter This article talks about the origins or spam, the first being sent across the ARPANET by…
Read articleAl Diguido and the EEC
Al Diguido, formerly of Epsilon Interactive, wrote an article today in ClickZ that has the Email Experience Council’s (EEC) hackles up. Don’t get me wrong…
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