When you move from one ESP to another…
What do you take with you? Here is the minimum information you NEED to take and why: Bounce information and history – Re-mailing to old…
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Q&A | The possibality of collateral damage
Is there a possibality of collateral damage if the ESP I mail with has other clients with bad email reputaitons? Will there be an impact…
Read articleLooking for an ESP?
When looking for a new Email Service Provider (or ESP) you should consider a number of different features. Think about: The fit with your internal…
Read articleSubject Lines
Why pass on the opportunity to use your brand in your subject line? The group over at MyEmma have been publishing a top 10 list…
Read articleIt could happen to you…
Vertical Response reciently wrote about a site that duplicated their Corporate webpage and was sending “some particularly annoying sounding political spam“[1] email under there brand.…
Read articleThinData | ASK THE EMAIL AUTHORITY
ThinData published this advice, on Viral Marketing Programs, today in the Email Strategies Newsletter. Question: We are a financial services firm planning to include a…
Read articleQ&A Follow-up on reputation building
EmailKarma received this comment today from Kelly over at Sitebrand regarding the post “Q&A; | Whats the best way to build reputation on new IPs?”…
Read articleESPs everywhere
Over at the Email Marketers club we started a list of commercial Email Service Providers (login required) from around the world. Who knew there were…
Read articleMonitoring Your Reputation
Many questions are currently being asked about monitoring your email reputation and how to go about this. Here is a short list of way you…
Read articleOMMA Finalist Announced
On September 5th the OMMA Award finalist were announced. The OMMA Awards honour the brand marketers, agencies and content providers who continue to push the…
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