An Act Concerning Unsolicated Comercial Electronic Messages | Bill S-235
The Senate of Canada is currently reviewing the Bill S-235, referred to as the Anti-Spam Act, presented to the senate by Senator Goldstein. This is…
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Transactional Email That Markets Effectively
Original Posting in May 2008, issue of ThinData’s Email Strategies. Question:As a national retailer, we send out large volumes of email to our customers to…
Read articleIn the news…
Important news for Email Marketer’s this week: FTC clarifies rules in CAN-SPAM Canadian Senate introduces Anti-spam Act (pfd) EEC reveals their success with non-profit program…
Read articleThe Five Rs of Email (day 2)
Yesterday I talked about Reputation and how this is used to determine if your email is going to be successfully delivered to your intended recipient.…
Read articleWhen you move from one ESP to another…
What do you take with you? Here is the minimum information you NEED to take and why: Bounce information and history – Re-mailing to old…
Read articleWas that an opt-in or out?
Cam Beck, of Marketing Profs, introduces us to some tricky language with the Bank of America Newsletter opt-in (opt-out?) process. In one selection the box…
Read articleMore on Proactive User Relationship Building
Following up on Fridays Proactive User Relationship Building, there are a few additional things that should also be done with these type of relationship building…
Read articleQ&A: CAN-SPAM and the email “From”
Q: Dear EmailKarma, Is it always necessary to say the offer is an advertisement in the subject line or are you still compliant if you…
Read articleQ&A: Send to a friend and CAN-SPAM
Dear EmailKarma, We’ve been having internal discussions regarding whether or not Send-a-Friend or Refer-a-Friend emails are subject to CAN SPAM laws. I tend to think…
Read articleNew Zealand Unsolicited Electronic Messages Act March 2007
Mobilize mail, an ESP from New Zealand, has been discussing new laws that are starting in early September. This posting provides a high level overview…
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