True Stories | Email List Building
Tonight I joined a good friend and co-worker, and one of his friends (we will call him Dave for this story), for dinner and drinks…
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Facebook and Email Collection
Facebook announced yesterday that they were adding the functionality for Application and Facebook connect developers to begin collecting email addresses of their users, in some…
Read articleQ&A: Permission and the Electronic Commerce Protection Act
I received a great question about the Electronic Commerce Protection Act (Bill C-27) currently working it’s way through the Canadian Parliament. Q:What does this mean…
Read articleQ&A: An Offer In A Confirmation Message
Q: Dear EmailKarma.net, We’ve been sending confirmation emails with a thumbnail view of one of our newsletter articles the registrants will receive as part of…
Read articleSmith-Harmon Releases Retail Welcome Email Benchmark Study
Smith-Harmon, reciently announced the release of the Retail Welcome Email Benchmark Study. Taking a look at welcome email programs and best practices among a number…
Read articleWhen it is ok to use FWD: in your email subject line?
In truth never… Unless you meet this one criteria: You are forwarding an email to someone else from your own email account. You should never…
Read articleVirginia Spam Law Roundup
Lately I’ve been putting links in my delicious feed (available via RSS or email only – Subscribe on the right sidebar) to a number of…
Read articleComments from a far
Found this website kinda of randomly, while researching some PIPEDA information… It talks about several Key factors for marketers when looking to market to Canadians…
Read articlePSA | New Rules take effect today
Just a quick Public Service Announcement, the new rules announced by the FTC for CAN-SPAM changes take effect today. To recap the changes here are…
Read articleCAN-SPAM Rule Clarification
Recently the FTC clarified a number of rules within CAN-SPAM (pdf). Here is my understanding of these changes (please note this is not legal advice).…
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