Insights on email, trust, and deliverability
Last week the CMA’s Direct Marketing Conference was held in Toronto. I wasn’t able to attend, but I have been catching up on the events…
Read articleIs there a possibality of collateral damage if the ESP I mail with has other clients with bad email reputaitons? Will there be an impact…
Read articleWell it’s comming – IMAP support for GMail users – comming to an inbox near you in the next few days. How do I know…
Read articleAs part of a user education process Paypal has launched the anti-phishing challenge. I received a notice of this to my registered paypal address (I…
Read articleWhen looking for a new Email Service Provider (or ESP) you should consider a number of different features. Think about: The fit with your internal…
Read articleCam Beck, of Marketing Profs, introduces us to some tricky language with the Bank of America Newsletter opt-in (opt-out?) process. In one selection the box…
Read articleWhy pass on the opportunity to use your brand in your subject line? The group over at MyEmma have been publishing a top 10 list…
Read articleVertical Response reciently wrote about a site that duplicated their Corporate webpage and was sending “some particularly annoying sounding political spam“[1] email under there brand.…
Read articleAnna Billstrom, over at Adventures in Email Marketing, published this great checklist on the features included in an advanced email marketing system. The list includes…
Read articleBack in August we conducted a quick and Experimental Authentication Survey of the EmailKarma inbox, what we found was that 50% of messages received in…
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