Are you overmailing?
The politics of spamming8/7/2007 6:00:00 AM by Nestor ArellanoIT Business has a story today about commercial email inundating the inbox of subscribers. Not only are…
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Switching Email Vendors
Carolyn Gardner over at Sitebrand posted a note today about the issues experienced when switching Email Service Providers and it’s effect on your delivery. She…
Read articleBounce handling
There are a number of different schools of thought on bounce handling, but it is important to understand that not all bounces are created equal……
Read articleNow you see them, now you don’t
Here are some tips for coding emails that are visually pleasing even without images turned on: JPG’s are best for larger graphics that consist primarily…
Read articleDamn Spam – The New Yorker
Damn SpamThe losing war on junk e-mail.by Michael Specter This article talks about the origins or spam, the first being sent across the ARPANET by…
Read articleKeeping your lists clean
Falling open rates, click and purchase? Hitting spam traps and finding increased issues while trying to get in the inbox? Here are a few ideas…
Read articleHelp monitoring your brand
Having troubles monitoring your branding? Want someone else to do it… for FREE. In order to accomplish this try using Google alerts to monitor a…
Read articleWhy is your ‘from’ Address so Important for Email Deliverability?
In response to the posting at trinity7 about the importance of your from address. These are five great things to note about your campaign and…
Read articleThe importance of Authentication
ISPs are now serious about authentication, from SPF to DKIM, and not authenticating your email is causing issues with your mail delivery. Not authenticating can…
Read articleNew Zealand Unsolicited Electronic Messages Act March 2007
Mobilize mail, an ESP from New Zealand, has been discussing new laws that are starting in early September. This posting provides a high level overview…
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