Q&A: Dropping opens with consistent clicks?
Q: Dear EmailKarma, I’m working with a client that is concerned that they are starting to see delivery issues with their regular email messages. They’re…
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Q&A: with EmailKarma
Q: EmailKarma, I’m helping some folks who are launching a alternative lifestyles website (not porn) and I wanted to let them know what they’re potentially…
Read articleWhat do you need to know about PIPEDA?
Personal Information Protection and Electronic Documents Act (PIPEDA) is Canada’s Privacy Law designed for the protection of personal information in the hands of private sector…
Read articleSuccessful List building
Today Ken Magill published this story about Bath and Body‘s email acquisition program and how it grew to 10 million subscribers in less then 2…
Read articleBuilding reationships
A good way, and an easy way, to build relationships with your subscribers… Send them a birthday greeting… This year I received four such cards…
Read articleGmail explains why you should report spam?
Gmail’s official blog reciently posted a “Thanks for all the spam reports” to users for using the Report spam, and not Spam buttons. Here are…
Read articleE-mail crowned king of marketing media
Many times you hear people talking about the “death of email” and how social networking and Web 2.0 sites and tools are going to make…
Read articleWhat’s your reputation?
Email reputation is currently buzzing all over the eMarketing landscape, in fact it have been for over two years. Mediapost talks about five factors, or…
Read articleImage rich emails
Back in May the Email Experience Council wrote about Image suppression in the web clients for AOL.com and AIM.com and how you should expect to…
Read articlePlacing Email Delivery Into Perspective
Today I was featured in ThinData’s Email Strategies monthly newsletter, where I talk about “Four Critical Email Marketing Imperatives”. Here is the introduction to the…
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