OMMA Finalist Announced
On September 5th the OMMA Award finalist were announced. The OMMA Awards honour the brand marketers, agencies and content providers who continue to push the…
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NZ: Unsolicited Electronic Messages Act
Today the New Zealand ‘Unsolicited Electronic Messages Act‘ goes into effect. Read this short checklist from Scoop: Step 1- CONSENT – You need the consent…
Read articleArchived Web Browsers
Here is a big tip for web developers and anyone else that is involved with email rendering and testing. Imagine testing with legacy versions of…
Read articleQ&A: Send to a friend and CAN-SPAM
Dear EmailKarma, We’ve been having internal discussions regarding whether or not Send-a-Friend or Refer-a-Friend emails are subject to CAN SPAM laws. I tend to think…
Read articleQ&A With EmailKarma
Hello EmailKarma, I was wondering if I could ask you a question about SpamAssasin. They have this test in their default settings:2.5 MISSING_HB_SEP Missing blank…
Read articleExperimental Authentication Servery
A quick and experimental survey of the solicited messages in the EmailKarma inbox shows that ~50% of messages received in the month of August are…
Read articleIs Yahoo! Greylisting?
Recently on the Email Marketers Club there have been discussions surrounding Yahoo! and the possibility of Greylisting being used as an anti-spam feature on their…
Read articleComparing email and pork
Recently a new email term has been circulating the internet; BACN… What’s is the deal with email and pork products? Some simple definitions and comparisons…
Read articleOne in four messages trashed, and it’s your fault
One in four messages trashed, and it’s your faultBy Ken MagillMagilla MarketingAugust 28, 2007 Ken Magill writes a great article about the average delivery of…
Read articleIt’s Official!
Yahoo! has just announced an end to Yahoo! Mail Beta. John Kremer, VP of Yahoo! Mail, published earlier this morning on the Y! the corporate…
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