Comments from a far
Found this website kinda of randomly, while researching some PIPEDA information… It talks about several Key factors for marketers when looking to market to Canadians…
Read articleCategory: CAN-SPAM
PSA | New Rules take effect today
Just a quick Public Service Announcement, the new rules announced by the FTC for CAN-SPAM changes take effect today. To recap the changes here are…
Read articleCAN-SPAM Rule Clarification
Recently the FTC clarified a number of rules within CAN-SPAM (pdf). Here is my understanding of these changes (please note this is not legal advice).…
Read articleAn Act Concerning Unsolicated Comercial Electronic Messages | Bill S-235
The Senate of Canada is currently reviewing the Bill S-235, referred to as the Anti-Spam Act, presented to the senate by Senator Goldstein. This is…
Read articleTransactional Email That Markets Effectively
Original Posting in May 2008, issue of ThinData’s Email Strategies. Question:As a national retailer, we send out large volumes of email to our customers to…
Read articleIn the news…
Important news for Email Marketer’s this week: FTC clarifies rules in CAN-SPAM Canadian Senate introduces Anti-spam Act (pfd) EEC reveals their success with non-profit program…
Read articleThe Five Rs of Email (day 2)
Yesterday I talked about Reputation and how this is used to determine if your email is going to be successfully delivered to your intended recipient.…
Read articleWhen you move from one ESP to another…
What do you take with you? Here is the minimum information you NEED to take and why: Bounce information and history – Re-mailing to old…
Read articleWas that an opt-in or out?
Cam Beck, of Marketing Profs, introduces us to some tricky language with the Bank of America Newsletter opt-in (opt-out?) process. In one selection the box…
Read articleMore on Proactive User Relationship Building
Following up on Fridays Proactive User Relationship Building, there are a few additional things that should also be done with these type of relationship building…
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