ISPs are now serious about authentication, from SPF to DKIM, and not authenticating your email is causing issues with your mail delivery. Not authenticating can lead to not delivering your message to a user.Taking steps to...
Read MoreMobilize mail, an ESP from New Zealand, has been discussing new laws that are starting in early September.This posting provides a high level overview of the law and the touch points that will effect marketers sending to...
Read MoreKinetica Media has published a list of best practises for email marketing. This is a good list, however I would caution against #4 (Mail out on Tuesday or Wednesday).Day of delivery will vary by your consumers and they type of...
Read MoreAl Diguido, formerly of Epsilon Interactive, wrote an article today in ClickZ that has the Email Experience Council’s (EEC) hackles up.Don’t get me wrong the EEC has a number of good qualities and programs running,...
Read MoreThe Dot Email Marketing Community is building a nice collection of Whitepapers, and research from a number of ESPs on various topics like:Why Email Marketers Must Care About Data SecurityWhat’s in the Mailbox? The Impact of...
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