Kinetica Media has published a list of best practises for email marketing. This is a good list, however I would caution against #4 (Mail out on Tuesday or Wednesday).Day of delivery will vary by your consumers and they type of...
Read MoreAl Diguido, formerly of Epsilon Interactive, wrote an article today in ClickZ that has the Email Experience Council’s (EEC) hackles up.Don’t get me wrong the EEC has a number of good qualities and programs running,...
Read MoreThe Dot Email Marketing Community is building a nice collection of Whitepapers, and research from a number of ESPs on various topics like:Why Email Marketers Must Care About Data SecurityWhat’s in the Mailbox? The Impact of...
Read MoreAfter receiving a comment from Michael (assuming he is from BigString.com) about a new email client I decided to give it a quick try and here are some of my observations:* Works by sending your message as an image or hosted...
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