Falling open rates, click and purchase? Hitting spam traps and finding increased issues while trying to get in the inbox? Here are a few ideas to kick start your program again.1 – Sunset inactive users:Over time people...
Read MoreHaving troubles monitoring your branding? Want someone else to do it… for FREE.In order to accomplish this try using Google alerts to monitor a number of different items. Monitor for terms related to you employer or a...
Read MoreIn response to the posting at trinity7 about the importance of your from address. These are five great things to note about your campaign and your mailing address; 1) From name is not always displayed Most email clients will...
Read MoreISPs are now serious about authentication, from SPF to DKIM, and not authenticating your email is causing issues with your mail delivery. Not authenticating can lead to not delivering your message to a user.Taking steps to...
Read MoreMobilize mail, an ESP from New Zealand, has been discussing new laws that are starting in early September.This posting provides a high level overview of the law and the touch points that will effect marketers sending to...
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