Author: Matt V - @emailkarma

Are you overmailing?

The politics of spamming8/7/2007 6:00:00 AM by Nestor ArellanoIT Business has a story today about commercial email inundating the inbox of subscribers. Not only are companies competing with their competitors for the perfect...

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Switching Email Vendors

Carolyn Gardner over at Sitebrand posted a note today about the issues experienced when switching Email Service Providers and it’s effect on your delivery. She points out that “with an increased rate of...

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Bounce handling

There are a number of different schools of thought on bounce handling, but it is important to understand that not all bounces are created equal… Lets start with what is a bounce and then go into how to handle and read...

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Damn Spam – The New Yorker

Damn SpamThe losing war on junk e-mail.by Michael SpecterThis article talks about the origins or spam, the first being sent across the ARPANET by DEC in 1978, and moves on to modern spam related issues like the Robert Soloway...

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Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White
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