Kate, from One Degree, asks the question “When Should You Ignore the Blogosphere?”Every company should be monitoring the blogoshpere (internet) for their brand and the potential negative reactions that users are...
Read MoreEarlier this week Ken Magill talked about B2C Direct Marketers finally seeing the benefit of opt-in marketing vs. opt-out. Ken talks about the shift from 23% of Direct Marketer sending opt-out in 2006 to only 14% in 2007. These...
Read MoreStuffMagazine must really love this subject line, “Ivanka Trump is hands down the world’s hottest boss. Plus: The sexiest belly buttons.”, as they have used it in their last three mailings to subscribers:I wonder how...
Read MoreLoren writes a great article listing may subtle similarities between a users experience offline and their online email experience. Lesson 1: Timing is everything.Your customers might not be ready to buy when they read your email...
Read MoreBuilding a successful email marketing program is something that is key in the online world but knowing what to measure and how to use those measurements is what will drive your campaigns to the levels of success that every...
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