Author: Matt V - @emailkarma

Is Yahoo! Greylisting?

Recently on the Email Marketers Club there have been discussions surrounding Yahoo! and the possibility of Greylisting being used as an anti-spam feature on their systems.What is Greylisting?Greylisting is a simple method of...

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Comparing email and pork

Recently a new email term has been circulating the internet; BACN… What’s is the deal with email and pork products?Some simple definitions and comparisons between the pork product and the electronic messages.HAM:A...

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It’s Official!

Yahoo! has just announced an end to Yahoo! Mail Beta.John Kremer, VP of Yahoo! Mail, published earlier this morning on the Y! the corporate blog, Yodel Anecdotal. Also announced today is Yahoo’s text to email functionalty...

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Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White
Holistic Email Marketing: A practical philosophy to revolutionize your business and delight your customers – Kath Pay