I’m Certified
I just received word that I have officially passed and am now certified as a CIPP/C (Certified Information Privacy Professional – Canada). About the CIPP/C:…
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Marketers Are Missing Out On the 1-to-1 Marketing Advantages
Study Finds Top-Brand Marketers Are Missing Out On the 1-to-1 Marketing Advantages Offered By E-mail Marketing Eighty Five Percent of Marketers’ Initial E-mails Lacked PersonalizationAccording…
Read articleDMA investigation of the EEC is in
As mentioned in the previous Direct Mag article the DMA planed on investigating Earth Day mailings sent to the the EEC’s member base (For those…
Read articleHabeas Study Confirms Strong, Ongoing Demand for Email
Yesterday Habeas and Ipsos, announced the finding of their 2008 email study which finds that there is still a very strong preference for email and…
Read articleBusinessCast.ca | Email Marketing For Entrepreneurs
Last Friday I had the Pleasure of sitting with Robbert Gold (of bennettgold.ca) and Andrew Brown (of writeonthemoney.com) at the BusinessCast to discuss Email Marketing…
Read articleIn the news…
Important news for Email Marketer’s this week: FTC clarifies rules in CAN-SPAM Canadian Senate introduces Anti-spam Act (pfd) EEC reveals their success with non-profit program…
Read articleEEC: Good Intentions Gone Bad
Before you read remember this – I like the EEC, I like the things they do, and I like the people involved with running the…
Read articleAlltop.com
Today, Emailkarma.net was added to the Marketing.alltop.com list. What is Alltop you ask? The about pages describe it as: You can think of an Alltop…
Read articleCMA | E-mail marketing not sophisticated despite popularity
Source: The CMA Weekly Watching Brief A report released on Tuesday by Alterian finds that nearly two-thirds of marketers are only operating at a basic-to-immediate…
Read articleHabeas responds to rumors of sale
Last night Des Cahill, Habeas‘ CEO, posted this article to the company blog; Exciting Times for Habeas. Des’ comments are likely the result of an…
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