Are You Prepared? Complying with Canada’s New Anti-Spam Legislation
May16

Are You Prepared? Complying with Canada’s New Anti-Spam Legislation

I’ll be speaking at a great event coming up in June, and again in September, regarding the Canadian Anti-spam Legislation. Come out and join us while learning how the new rules targeting spam change emarketing best practices. Join Canadian and US Legal and Business Experts for a One-Day Conference on Canada’s New Anti-Spam Law (CASL) and What It Means for You, Your Clients, Customers and Business. Dates: Thursday, June 16,...

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Discussing Permission Under CASL
May04

Discussing Permission Under CASL

Recently I hosted a webinar regarding the new Canadian Anti-Spam Legislation and we had some fantastic questions – and there is one I just have to share: Q: When verbally collecting email addresses at a POS from our customers, does this count as Deemed or Implied consent? A: It comes down to how the question is asked and the information about your email program that is shared by the Customer Service Representative. For a...

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Q&A: What Day Do You Send email?
Jan20

Q&A: What Day Do You Send email?

This is one of the most frequently asked questions I see – “What day of the week should I send my emails?” and there really is no solid answer on this other than test, test, test… Your list will perform differently that other marketers based on your audience, their acceptance of your email messages and the frequency that you send. Because I see this question all the time I was kind of curious about the actual...

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Q&A: C-28 – How do I know you’re in Canada?
Dec16

Q&A: C-28 – How do I know you’re in Canada?

I received this question today about C-28 and it’s been a while since I posted a Q&A so I thought it would be fun to start these up again… Q: Dear EmailKarma.net, I don’t see anything mentioned (in C-28) about how you are responsible as a sender to know if the person you are sending to resides in Canada. I have two questions about this? 1) I guess the logical answer is clients need to capture this at time of...

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Q&A: Verbal Address Collection

I’m trying something new, not sure if I like it yet but you never know unless you try and test 😉 …at least that is what I’m always telling people. Here is my first Video Q&A; – please let me know your thoughts. Click here for the direct link to the video for you Email Subscribers. What are your tips for Verbal Email Address collection? Do you have a question for EmailKarma.net? Send me an email, send me a tweet...

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2009 Holiday Wrap-up

Well as we approach the end of another fantastic growth year for email It’s time for a quick wrap-up on the things we liked, the things we disliked, hottest posts of the year and a what’s coming next year prediction. So many good things happened this yeah I don’t even know where to start… First up – the increased use of Share to Social – This is the new hot toy for marketer’s, there are no...

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